Turning Ideas into Market-Ready Products

Startups | early-stage | Napkin2shelf

Bringing ideas from a napkin sketch to retail shelves for over 25 years.

 
 
 
 

About Casefactor

CaseFactor CEO Rick Case is a sales-focused, authentic entrepreneur with experience driving revenue growth from zero to $100M ARR in less than 4 years. Lifetime product sales of over half a billion dollars through 20k+ retail doors worldwide.

Rick co-founded an iPod accessory startup (DLO) which achieved zero to $100M ARR in 4 years and a nine-figure exit to Global Fortune 500 Philips Electronics. His company, CaseFactor, specializes in developing products and executing go-to-market strategies at early stage businesses. CaseFactor rapidly accelerates revenue growth through retail, B2C and marketplace channels domestically and globally. Rick has a proven ability to build and motivate high performing teams through all stages of company life-cycle (early/startup, hyper-growth, pre and post-acquisition) and is experienced at working cross functionally to deliver best-in-class service to our clients, brands, and sales channel partners.

CaseFactor is a family business. Ann Case serves as the company’s COO and Sr. Business Development Director. Zachary Case serves as Director of Marketing. And every brand, customer and client is treated - and treats us - like family.

CaseFactor’s digital marketplace team does full-service Amazon setup and daily maintenance, building dozens of brands’ year-over-year earnings consistently.

 
 
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Areas of Expertise


Channel Sales + Distribution

  • National accounts

  • Global distribution

  • Strategic channel management

  • Craft smart pricing, positioning, & promotions

  • B2B, B2C & Amazon

  • Go-to-market strategy



Strategic Planning

  • Vision to execution strategy development

  • Partnership, licensing, & distribution strategy

  • Business model refinement

  • Revenue stream optimization

  • Manufacturing & logistics

  • Early stage business capital



Napkin2shelf process

  • Roadmapping from ideation to commercialization

  • Lean startup validation & market-fit assessment

  • Understanding & utilizing intellectual property

  • Product design & development

  • Sourcing & production

  • Sales execution & scaling the business


 

Best-in-Class Service to Clients, Brand Partners & Major Retailers Worldwide